Marc Royal

Content Strategist | Information Architect | UX Researcher

I design content systems and user experiences that reduce friction, improve clarity, and help teams move faster.

A man pointing upward with his index finger, surrounded by infographic elements and design principles such as clarity first, data-informed decisions, systems thinking, scalable frameworks, user-centered design, approachable AI, and icons representing data, AI, and diagrams.

Case Studies

I help teams reduce complexity, improve clarity, and scale content experiences that match product quality.

Click the image to review the case study

UI Content System (Improving consistency across products)

Deliver clear and consistent communications across our products unifying the information experience for users.

Content Strategy Microcopy Information Architecture Standardization

Support Center Usability Research (Improving search & navigation)

A usability study focused on enhancing search, navigation, and content to create a more seamless, personalized customer experience.

Usability Scale UX Research Support Center Customer Experience

OwlCam Retail Experience (Unified unboxing & setup content)

Uniting packaging, print, and installation materials to deliver a more seamless unboxing and setup for customers.

Content Design Copywriting Technical Writing Information Experience

GoPro HERO5 Support Training (Faster troubleshooting)

A hands-on training program to help support teams troubleshoot faster and ensure consistent customer experiences.

Support Enablement Training Design Process Design Content Strategy